April Fools' Day: 8 brands that dropped cringey online pranks

Get ready for posts created by your least favorite person in the office Slack chat.
 By 
Chance Townsend
 on 
Woman receiving bad news overlayed with tweets from Elon Musk and his company X
Oof. Credit: bymuratdeniz / E+ / X

Not to sound hyperbolic, but April Fools' Day is the worst. Not because of all the shitty pranks by attention-starved YouTubers, but because of the shitty pranks by attention-starved multinational corporations.

April Fools' Day is meant to be light-hearted and fun, but nothing takes the winds out of its sails than the onslaught of bad brand jokes. Thus to our torture, and to save you some time, we've gathered some of the worst April Fools Day tweets made by companies that are supposedly worth millions of dollars. Allegedly, all the money can't go to funnier jokes.

8 brands that dropped the cringiest online pranks

Funnily enough, X kicked things off for us "announcing" that the company is planning on making all DMs, drafts, and bookmarks public as part of its effort to "celebrate transparency."


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X CEO Elon Musk added to the cringe by tweeting that he'd be joining Disney as its new Chief DEI Officer to help make its content "more WOKE."

On the more light-hearted side of cringe brand tweets, Oreo announced that the cookie and the creme were going through a severe divorce and that each would be offered separately.

Several other food brands followed suit with similar fake announcements, although Burger King has stayed suspiciously quiet (I wonder why?).

Eye-rolling jokes and poor taste announcements aren't just limited to food brands on this day. Tech companies love this sort of stuff — just look at the Nothing phone company that posted about its new "Micro Phone" cause "size doesn't matter." Or Tinder posting a LinkedIn ad for a VP of Ghost Hunting.

This one isn't much of a bad April's Fools joke, it's just insane. See Duolingo On Ice: The Multilingual Musical. This is actually real and going on tour soon.

Topics Social Media

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Chance Townsend
Assistant Editor, General Assignments

Chance Townsend is the General Assignments Editor at Mashable, covering tech, video games, dating apps, digital culture, and whatever else comes his way. He has a Master's in Journalism from the University of North Texas and is a proud orange cat father. His writing has also appeared in PC Mag and Mother Jones.

In his free time, he cooks, loves to sleep, and greatly enjoys Detroit sports. If you have any tips or want to talk shop about the Lions, you can reach out to him on Bluesky @offbrandchance.bsky.social or by email at [email protected].

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