YouTube's paid creators $100 billion in four years
There's a reason creators often try to migrate their audience to YouTube: It pays.
The Google-owned streaming giant said it has paid out more than $100 billion in the last four years to creators, artists, and media companies. YouTube announced the figure at the Made on YouTube event on Tuesday.
“We didn't just create a platform. We built an economy,” said YouTube CEO Neal Mohan.
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As Mashable reported earlier this year, creator jobs have grown 7.5 times in recent years. In surveys, young people also consistently identify being a creator as a popular career goal. And YouTube has played an outsized role in building the modern creator economy.
It pays to be a popular creator and/or influencer on any platform, but YouTube's widely regarded as the most lucrative social media site when it comes to direct view-to-payment value. And creators are making more money off of folks watching YouTube on traditional TV sets, rather than mobile devices. The company reported that the number of YouTube channels making more than $100,000 from TV screens rose 45 percent year over year.
Clearly, YouTube isn't just for streamers anymore. Heck, the platform is broadcasting NFL games — arguably the single biggest product in American culture — with great success. But if you want to make it big as a creator, YouTube remains the place where you can carve out a highly lucrative living.
Tim Marcin is an Associate Editor on the culture team at Mashable, where he mostly digs into the weird parts of the internet. You'll also see some coverage of memes, tech, sports, trends, and the occasional hot take. You can find him on Bluesky (sometimes), Instagram (infrequently), or eating Buffalo wings (as often as possible).
