He's back: YouTuber Casey Neistat resurrects vlog
Well that didn't last long.
Popular YouTube star Casey Neistat is resurrecting his daily vlog just months after announcing he was ditching it. Vlogging, he said in November, became too easy after he "found a rhythm."
Now, he's re-inspired.
The 35-year-old, who starred in his own HBO show before becoming a popular YouTube star, said his "new" vlog will focus on sharing updates about his business plans with CNN.
The news giant acquired Neistat's Beme app last year, and is now working with the creator to launch a new standalone company that will use smartphones to create video content.
“Here I am, exactly two years later, starting another company,” Neistat said in his latest video. "And all of a sudden I feel like I have a purpose to do this again, and that’s crazy exciting for me. That makes me feel so good.”
The digital star has built a following of 6.8 million subscribers since joining the platform in 2010.
Neistat has kept busy in the last few months. He has been occasionally uploading vlogs and working on some branded content.
In March, he was on the cover of The Hollywood Reporter alongside CNN's Jeff Zucker, Jake Tapper, Anthony Bourdain and W. Kamau Bell in a story that outlined the media company's digital domination plans.
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He outlined his plans with CNN in his latest video.
“The company that we’re building is like a laboratory where we try different apps, we build different software, we make different shows, we’re gonna start a YouTube channel, it’s a whole bunch of stuff,” he said. "We’re looking forward to seeing the shape it takes."
Topics YouTube
Saba was a Los Angeles-based reporter who covers all things digital entertainment, including YouTube, streaming services and digital influencers. Prior to that, she spent two years at the Los Angeles Times covering entertainment for the Calendar and Company Town sections. Saba grew up in Santa Monica and graduated from Boston University with a B.S. in journalism and B.A. in political science. When not reporting, she is usually binge watching shows online or looking for new coffee shops to frequent.
