Prep your business for a new digital marketing landscape with this conversational marketing platform
TL;DR: Marketers: Use data to inform your business decisions with Spectrm's conversational marketing platform. As of Sept. 20, you can schedule a free demo.
Gone are the days of relying on third-party cookies to gain insight into customer behavior. With the rise of data privacy and the depreciation of targeting data, brands need to be prepared for a new digital marketing landscape.
About 92 percent of leading marketers believe using first-party data to continuously build an understanding of what people want is critical to growth. But with access to this data becoming more difficult — with Google Chrome deprecating cookies (and 60 percent of the browser market share) — you’ll have to invest in alternative ways to gain insight into user behavior and preferences. One way to do so is through conversational marketing with Spectrm.
Spectrm’s conversational marketing platform generates this declared data by enabling brands to engage users on messaging channels, like Facebook Messenger, WhatsApp, or Google’s Business Messages. This helps marketers improve customer experiences and retargeting capabilities in a new and interesting way. The platform allows you to create and deploy advanced marketing chatbots using AI, which engage customers in one-to-one conversation. The data received during these interactions is then used to recommend products directly in chat in real-time and optimize the chatbot experience and sales funnel. On top of that, you can retarget users with follow-up messages directly in chat, without relying on any third-party cookies.
You don’t need coding experience or any special skills to work Spectrm, because it’s built for marketers. By automating conversations with customers at scale on messaging channels they already use, rather than attempting to answer questions on your website, you’ll grow your customer base, be more likely to retain those customers, and ultimately, earn more money for your company.
First-party data is essential — and it’s only going to become more so. Spectrm’s conversational marketing platform gives your business a way to learn customer behaviors, context, and intent in a way that works for both parties. They input their preferences, and bots provide what they need, all while gathering important data for your business growth. Schedule a demo for free and get the scoop on all Spectrm has to offer.
Bethany Allard is a Los Angeles-based shopping reporter at Mashable covering beauty tech, dating, sex and relationships, and headphones. That basically means she puts her hair through a lot, scrolls through a lot of dating apps, and rotates through a lot of different headphones. In addition to testing out and rounding up the best products, she also covers deals for Mashable, paying an especially obsessive amount of attention to Apple deals and prices. That knowledge comes in handy when she's covering shopping holidays like Prime Day and Black Friday, which she's now done for three years at Mashable.
