Here's a $30 tool that uses competitor data to improve your social media game

Study the competition.
 By  Team Commerce  on 
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Social media is an integral component to any marketing strategy. Or it should be. Knowing your way around Facebook, Instagram, and other social media platforms isn’t just a perk anymore — it’s a must. And to be at the top of your game, you need to know what your competitors are up to.

Enter Social Insider, a tool used by more than 4,000 companies, including Blitzmetrics, Skyscanner, and Vice. Social Insider lets you see your competitors' posts, content performance, engagement metrics, audience growth, boosted posts, hashtags, and more — making it easier for you to see what works and what doesn’t.

The cool thing is that you don’t have to do any of the heavy lifting. Social Insider will create in-depth reports and stats for you, which you can then modify, opting to omit certain reports and add your own logo and design before passing them along to your clients or boss.

Add it to your own arsenal when you pick up a lifetime subscription in The Mashable Shop for just $29.99. That's a huge reduction from the more than $3,000 list price.

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Carlos Cadorniga

Carlos is a New York-based ecommerce content writer ready to tell you what to buy. He has previously written for Adventure Publishing Group with toy and movie reviews as well as Anime News Network on anime interest articles because liking anime is the least nerdy thing about him. When not reviewing products, he's probably doing sociological analyses on pop culture that no one asked for. He has been told on several occasions that he does a really good Mickey Mouse impression.

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