Gay marriage is legal nationwide, and Ben & Jerry's has just the flavor to capture the sweet taste of the historic moment.
The Vermont-based ice cream shop renamed its staple "Chocolate-Chip Cookie Dough" carton "I dough, I dough" in a chocolatey celebration of the U.S. Supreme Court's historic decision to legalize gay marriage nationwide on Friday.
The pint will be available throughout the summer at participating Ben & Jerry's shops or online through the Human Rights Campaign's website, where proceeds will benefit the equal-rights group.
We’ve honorarily renamed Chocolate Chip Cookie Dough to “I Dough, I Dough” in our Scoop Shops. http://t.co/J8Kd68ZQaB pic.twitter.com/xCgss0vXdM— Ben & Jerry's (@benandjerrys) June 26, 2015
The hippie-founded ice cream brand has long been an advocate for LGBT rights. In 1989, it became one of the first employers in the state to offer health insurance to same-sex domestic partners. When Vermont legalized gay marriage in 2009, it renamed its "Chubby Hubby" flavor "Hubby Hubby" to mark the occasion.
@benandjerrys says "I DOugh, I DOugh!" outside of #SCOTUS #LoveCantWait pic.twitter.com/vXniW7cKtV— Kevin Minoli (@kevminlaw) June 26, 2015