Major companies rushed to show they were celebrating after the Supreme Court announced a historic ruling legalizing gay marriage across the country on Friday.
In a 5-4 ruling, the court stated Friday morning that the Fourteenth Amendment requires states to issue marriage licenses to same-sex couples and that states must recognize same-sex marriages performed out of state.
Company logos were decked out in rainbows and tweets and Facebook posts waxed poetic about equality. Public attitudes toward gay marriage are reaching new heights of acceptance, and connecting a brand to the civil rights landmark is any easy way to add a progressive, socially aware aura and connect a company to the nationwide revelry on a day when President Obama said "America is a place where you can write your destiny."
And with many brands already celebrating Pride month, those multi-colored icons and product-placement scenes of same-sex domestic bliss were likely already on hand for the occasion.
Here's how every business from multinational corporations to bootstrapping startups reacted to the news.
Mastercard
Love matters. Happiness matters. #AcceptanceMatters #Marriage #Equalityhttps://t.co/JhR3lU5rPo— MasterCard (@MasterCard) June 26, 2015
Visa
pic.twitter.com/BCW7S5OK94— Visa (@Visa) June 26, 2015
Game of Thrones
Be proud. #equality #SCOTUSMarriage pic.twitter.com/W0wC7rUjDT— Game Of Thrones (@GameOfThrones) June 26, 2015
UNIQLO
#LoveWins :) http://t.co/rhHHfnlMFZ pic.twitter.com/YIVkYof9K4— UNIQLO (@UniqloUSA) June 26, 2015
Macy's
From this day forward… #loveislove pic.twitter.com/TrSHAl8mat— Macy's (@Macys) June 26, 2015
Ben & Jerry's
LOVE wins!!! #LoveIsLove #MarriageEquality pic.twitter.com/Myt9cwFB7d— Ben & Jerry's (@benandjerrys) June 26, 2015
Kellogg's
Kellogg’s congratulates LGBT Americans on Marriage Equality! pic.twitter.com/k36u8HgywI— Kellogg's (@KelloggsUS) June 26, 2015
Jell-o
J-E-L-L-O is for everyone. So is L-O-V-E. #DecisionDay #Pride pic.twitter.com/xw4pHTcodF— JELL-O (@JELLO) June 26, 2015
https://t.co/lWttIejpKj pic.twitter.com/gIHwu7JRA2— Google (@google) June 26, 2015
Mentos
#LoveWins pic.twitter.com/YQonaAQxOZ— Mentos (@Mentos) June 26, 2015
United Airlines
.@united weighs in on same-sex marriage: http://t.co/aTsFKhwM8q pic.twitter.com/KntRNbt4LG— Adam Samson (@adamsamson) June 26, 2015
Gap
Equality is always in style. We’ve been proud supporters since #1969. #LoveWins #Pride2015 #LetsDoMore pic.twitter.com/nnpQZ3tIEH— Gap (@Gap) June 26, 2015
Maytag
Here's to finding the one who completes you. #SCOTUSMarriage pic.twitter.com/Ox1WB3WCL1— The Maytag Man (@TheMaytagMan) June 26, 2015
Cheerio's
And now, no one can tell you otherwise. #LoveWins pic.twitter.com/769Rz8DO7C— Cheerios (@cheerios) June 26, 2015
Levi's
Today we celebrate the Supreme Court's historic step forward in the fight for marriage equality. #LoveWins pic.twitter.com/E14RXnmnhT— Levi's® (@LEVIS) June 26, 2015
Rock Band
Suddenly struck by the desire to play "All You Need Is Love" in The Beatles: Rock Band right now. #LoveWins pic.twitter.com/j9x2E5tlpU— Rock Band (@RockBand) June 26, 2015
Absolut
Finally! #LoveIsLove #LoveWins pic.twitter.com/DzAkBLLsJL— Absolut (@absolutvodka) June 26, 2015
Delta
Today we join our employees and customers in celebration of marriage equality: http://t.co/5Vf4lNmyTs #LoveWins pic.twitter.com/NnWfT3AvqV— Delta (@Delta) June 26, 2015
Uber
It is so ordered. #LoveWins pic.twitter.com/KV6mTddEkS— Uber (@Uber) June 26, 2015
Sears
Love is love. #LoveWins http://t.co/96gK8R4h9u pic.twitter.com/1JwRUIUXYW— Sears (@Sears) June 26, 2015
Android
#andproud pic.twitter.com/d6PXwMpZMB— Android (@Android) June 26, 2015
American Airlines
We’re on board. Diversity strengthens us all & today we celebrate #MarriageEquality & the landmark #SCOTUS decision. pic.twitter.com/gqej2xMzIU— American Airlines (@AmericanAir) June 26, 2015
Snickers
Stay who you are. #LoveWins pic.twitter.com/2XZplHFNzi— SNICKERS® (@SNICKERS) June 26, 2015
Honeymaid
Starting today, love knows no borders. #All50 #LoveisLove#MarriageEquality #ThisIsWholesome pic.twitter.com/QQDqkJsvDr— Honey Maid (@HoneyMaidSnacks) June 26, 2015
Microsoft
Wear it with pride. #LoveWins pic.twitter.com/xQWdSym1Hh— Lumia (@Lumia) June 26, 2015
Tide
#LoveWins and #Solemates can finally be together. #Pride pic.twitter.com/mWxCVZJfpQ— Tide (@tide) June 26, 2015
Chobani
Sharing the love today. Download our original song here: http://t.co/rPkqhxU4tm #LoveWins #LoveThisLife pic.twitter.com/Vkd2vl3wz4— Chobani (@Chobani) June 26, 2015
Nasdaq
Diverse and inclusive policies help @Nasdaq & its companies lead & exceed, & we applaud the #SCOTUSMarriage... https://t.co/05Iv8Azxqo— Nasdaq (@NASDAQ) June 26, 2015
Goldman Sachs
#LoveWins http://t.co/DpEnLAr5X2 pic.twitter.com/WKcRsD9n21— Goldman Sachs (@GoldmanSachs) June 26, 2015
Coca-Cola
It's now official. Love is love is love. #LoveWins pic.twitter.com/7oaPhOVZE2— Coca-Cola (@CocaCola) June 26, 2015
Budweiser
#LoveWins pic.twitter.com/FRutTX6gGp— Budweiser (@Budweiser) June 26, 2015
Heinekin
Here’s to a historic moment to celebrate! Here’s to being proud. #LoveWins pic.twitter.com/YJiEHUwZMs— Heineken US (@Heineken_US) June 26, 2015
Doritos
There’s nothing bolder than being yourself. #LoveWins pic.twitter.com/rap5SZ5bCy— Doritos (@Doritos) June 26, 2015
Kool-Aid
OH YEAH!!! #LoveWins pic.twitter.com/rLKPvTuCp5— Kool-Aid (@koolaid) June 26, 2015
KFC
pic.twitter.com/bxnPnLUo8D— KFC (@kfc) June 26, 2015
Burt's Bees
We love love of every kind. #lovewins pic.twitter.com/41yy5bzMsM— Burt's Bees (@BurtsBees) June 26, 2015
Starbucks
Proud. #LoveWins pic.twitter.com/ADdXKlyhcb— Starbucks Coffee (@Starbucks) June 26, 2015