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In My Bag

In My Bag

We uncover the essential tools and products your favorite creators rely on to craft their viral content.

man surrounded by tech gear
These are the essential content creator tools for farmer and podcast host Jesse Frost
TikTok's Kyle Krueger shares his favorite tech gear
Short-form video creator Kyle Krueger shares the tech essentials he's come to rely on
ned luke surrounded by gaming gear
We got a tour of Ned Luke's gaming setup before 'GTA 6'
singer-songwriter Chloe Caroline for Mashable's In My Bag
From lip stain to a laptop mic: Inside Chloé Caroline's creator essentials
eric wei surrounded by a bag, karat credit card, rode mics, and sony camera
Eric Wei's essentials for creating podcasts and running a business
photo of madison marilla smiling with images of phones, cameras, and beaded bracelets around her
How Madison Marilla of 'Love on the Spectrum' finds joy in content creation

Features

Ronica Rupan surrounded by her essential equipment. How Ronica Rupan films studio-quality food content at home
Brooke Ashley Hall attends the 2024 MusiCares Person of the Year Honoring Jon Bon Jovi at Los Angeles Convention Center on February 02, 2024 in Los Angeles, California. How Brooke Ashley Hall creates aesthetic content using just an iPhone — and a drone
Creator Nicole Laeno Nicole Laeno shares the simple tech behind her viral content
nicole rafiee surrounded by phone, headphones, and sony camera How Nicole Rafiee creates content for the chronically online
Naomi Hearts surrounded by content creation tools like fans, phones, lights, and editing app logos. The simple gear Naomi Hearts uses to create TikTok magic
More In My Bag
Mikey Angelo's 3 essential tools for creating viral content
By Christianna Silva
Mikey Angelo attended Vidcon's Meta Night Out in 2025
What TikTok creator Sa Nguyen uses to film content for 4.3 million followers
By Christianna Silva
Sa Nguyen surrounded by her essential tech gear, including cameras, portable light, and app icons
Jools Lebron's must-have tools for making 'very demure' viral content
By Christianna Silva
Creator Jools Lebron in front of a colorful background.
TikTok creator Tess Gigone does it all with an iPhone and an Octobuddy
By Samantha Mangino
A picture of Tess Gigone surrounded by colorful graphics and products.
For 'Mormon Wives' star Whitney Leavitt, great MomTok videos are 'all about the lighting'
By Haley Henschel
whitney leavitt surrounded by creator tools against a lime green background
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