The simple gear Naomi Hearts uses to create TikTok magic
You might know Naomi Hearts from her hilarious comedy skits, her mouthwatering food videos, or her head-turning fashion content — but chances are, if you’ve spent any time on social media, you’ve definitely heard of her. With 1.1 million TikTok followers, 116K fans on Instagram, and nearly 5,000 subscribers on YouTube, Hearts has carved out a vibrant corner of the internet all her own, and her audience is nothing short of obsessed.
Now in her fourth year as a Featured Creator at VidCon, Hearts continues to bring her signature sparkle and energy to the convention floor. We caught up with her at Meta Night Out to get a peek behind the curtain and find out what gear she actually uses to keep the content flowing.
A handheld fan
Let’s face it: VidCon can get hot, in every sense of the word. Like many creators on site, Hearts swears by her trusty handheld fan. "That’s all you need," she says. It’s her secret weapon to stay cool and camera-ready through long days of panels, meet-and-greets, and filming on the go.
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Videoleap app
When it comes to editing, Hearts doesn’t mess around. "I use an app called Videoleap," she shares. "I like it more than any other app, personally."
She uses it mainly to cut Instagram Reels and short-form content, but it’s powerful enough for long-form editing, too. For Hearts, it’s all about speed, simplicity, and keeping her edits sharp and scroll-stopping.
An iPhone-only setup
No DSLR. No laptop. No problem.
Hearts shoots and edits everything on her iPhone 13. She says she "never" uses a traditional camera. She prefers the back camera for its higher quality, especially for intros and polished clips, but often switches to the front camera for spontaneous, face-to-face chats with her followers. It's a full-on mobile production studio in the palm of her hand.
Mashable will be live at the Anaheim Convention Center this week, covering VidCon 2025. Check back in the days ahead at Mashable.com, where we’ll be talking to your favorite creators, covering the latest trends, and sharing how creators are growing their followings, their influence, and making a living online.
Christianna Silva is a senior culture reporter covering social platforms and the creator economy, with a focus on the intersection of social media, politics, and the economic systems that govern us. Since joining Mashable in 2021, they have reported extensively on meme creators, content moderation, and the nature of online creation under capitalism.
Before joining Mashable, they worked as an editor at NPR and MTV News, a reporter at Teen Vogue and VICE News, and as a stablehand at a mini-horse farm. You can follow her on Bluesky @christiannaj.bsky.social and Instagram @christianna_j.
