Jools Lebron's must-have tools for making 'very demure' viral content
Jools Lebron is "very demure, very mindful" — and it’s the energy she brings to every piece of content she shares with her more than 2.5 million followers across TikTok, Instagram, and YouTube.
She doesn’t need a lot to create her distinctive (and very funny) lifestyle and makeup content. But the few tools she does rely on? Very specific, and very her. Loyal to her iPhone’s front camera, she often balances it against whatever’s nearby — even, at times, her American Girl doll. Editing short-form videos on CapCut, you won’t catch her using a ring light. For long-form content, she levels up with Final Cut Pro on her laptop. It's all about low-key tools and high-impact creativity.
"Technology is so good," Lebron told Mashable at the 2025 Webby Awards, where she accepted the Crush the Internet award for coining the singular phrase, "very demure, very mindful."
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From a camera she’s obsessed with to the hand fan she can't live without, here’s what’s in Lebron’s creator toolkit.
A battery-powered hand fan
When Lebron sat down for a fireside chat at the Webby Creator Weekend, she was holding her signature accessory: a battery-powered hand fan. It's not about the heat, she insists, but more about the breeze.
"There are four in my room right now," she laughs.
In the past, she used traditional hand fans, but they made her a little sweaty. Now, she’s upgraded to a sleek, battery-powered model that lasts up to six hours, and it goes everywhere with her. "I always have to have the wind," she says, making it clear that no video shoot — or creator panel — is complete without it.
Sony Alpha ZV-E10
While her trusty iPhone does the job for short-form content, Lebron turns to the Sony Alpha ZV-E10 when it's time for longer-form projects.
"I use a Sony ZV-E10 for my vlogs and long-form content. I like the higher quality. I love a Sony camera," she explains, highlighting the importance of capturing crisp, clean visuals for her audience.
The Sony Alpha ZV-E10 helps her create content that feels polished, no matter the setting. Whether it's a cozy indoor vlog or an outdoor adventure, this camera is her go-to for high-quality shots.
Macbook Pro
When Lebron first entered adulthood, she was all about the phone; it was her one-stop shop for everything. But recently, she’s had a change of heart.
"Everyone told me to get a computer," she laughs. "I got the computer, had it for months, OK? Didn’t touch it."
Turns out, the "clickity-clack" of the keyboard wasn’t something she thought she’d enjoy. Fast forward, and now she can't imagine life without it.
"I feel chic now," she says of her MacBook Pro. "I love the clickity-clack." It’s not just a tool — it’s become a part of her creative routine, especially for editing long-form videos and staying connected to her growing fanbase.
Topics TikTok
Christianna Silva is a senior culture reporter covering social platforms and the creator economy, with a focus on the intersection of social media, politics, and the economic systems that govern us. Since joining Mashable in 2021, they have reported extensively on meme creators, content moderation, and the nature of online creation under capitalism.
Before joining Mashable, they worked as an editor at NPR and MTV News, a reporter at Teen Vogue and VICE News, and as a stablehand at a mini-horse farm. You can follow her on Bluesky @christiannaj.bsky.social and Instagram @christianna_j.
