When Facebook announced its new embeddable video player at F8 on Wednesday, the social network didn't touch live video. That's because live video won't be embeddable when the player rolls out for all users on Wednesday.
Facebook, to be fair, doesn't currently offer an in-house live video solution. Live video on Facebook until now — this week's F8 stream, a fireside chat with the Hunger Games cast, the occasional Oprah clip — were all handled by third-party solutions and shared on the social network. It doesn't look like that will change in the immediate future, but Facebook is mulling a solution.
"It's something we're thinking about," a Facebook spokesperson told Mashable.
Live video being low-priority seems to feed into Meerkat CEO Ben Rubin's controversial comments onstage at South by Southwest last week.
"Just 12% of Facebook friends will see your post in the next 24 hours," Rubin said then. Because of that, Rubin called the social network "kind of irrelevant" for live media.
That statistic comes from a third-party, Facebook told Mashable. It declined to offer data of its own, however Facebook product marketing manager Deborah Liu pointed out during the F8 opening keynote that the social network's 1.4 billion users watch more than 3 billion videos daily. It's unclear how many of those videos are pre-recorded versus live. We're willing to bet the vast majority of those 3 billion clips are the former.
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