You can finally force even more people to watch that video of your cute baby or adorable cat.
Deborah Liu, Facebook's manager of product marketing, announced the launch of the Facebook's embedded video player, a way for users to, well, embed videos uploaded to Facebook across the web.
"Every single day, people are viewing more than 3 billion videos on Facebook," Liu said at Facebook's F8 developer conference in San Francisco on Wednesday.
It sounds odd that Facebook's video player didn't previously have a way to embed videos, given how popular YouTube embeds are, but it's here at last.
Facebook's embedded video player launches for all users on Wednesday.
Along with the new embeddable video feature, Liu announced an updated plugin for Facebook comments. With the new comments feature, users will be able to log in with their Facebook accounts and comment on a website; that same comment will be duplicated on the official Facebook-shared story.
This way, Liu says, the discussion will be accessible in two places at the same time and more people will be able to join in.