Third-gen Apple TV is now officially discontinued

The starting price for a new Apple TV is now $149.
 By 
Stan Schroeder
 on 
Original image replaced with Mashable logo
Original image has been replaced. Credit: Mashable

It's no secret that Apple didn't exactly want customers to buy the old, third-generation Apple TV instead of the new, tvOS-powered one -- the company all but hid it from its store -- but up until recently, it was still available for purchase.

This is no longer the case. 9to5Mac has obtained a company email sent to employees informing them that the third-gen Apple TV has been discontinued.

"Effective immediately, Apple TV (3rd generation), MD/199LL/A, has reached end of life and is now discontinued. The Apple Supply team is going to fulfill all shippable backlog," Apple's memo said.


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Currently, the only way to get the old version of Apple TV from Apple is to buy a refurbished one, but these will likely go out of stock fast.

The fourth-generation Apple TV was a major update, bringing tvOS, Siri and an app store to the mix, so not many folks will mourn the death of the old version. Still, at $69 (compared to the $149 price tag of the new version), it was a pretty cheap option for those on a tight budget.

Given that the competition is quickly upgrading to 4K -- Xiaomi and Google have launched 4K-capable media streaming devices in the last couple of days -- it's not unimaginable that Apple is preparing to launch an updated version of Apple TV, but there's currently no official word on that.

Topics Apple

Stan Schroeder
Stan Schroeder
Senior Editor

Stan is a Senior Editor at Mashable, where he has worked since 2007. He's got more battery-powered gadgets and band t-shirts than you. He writes about the next groundbreaking thing. Typically, this is a phone, a coin, or a car. His ultimate goal is to know something about everything.

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