TweetDeck is no longer free

Elon Musk's rebranded "XPro" is now a subscribers-only platform.
 By 
Meera Navlakha
 on 
A photo illustration of the new Twitter logo.
Credit: Dan Kitwood/Getty Images.

The latest change to Elon Musk's X? TweetDeck — rebranded as XPro — is now a paid service, no longer free to use.

In July, the company's support account posted about a "new, improved version of TweetDeck", stating that in 30 days, users must be verified to use the service — in other words, they must be Blue subscribers.

The change seems to have been implemented as of this week. When searching for TweetDeck or XPro, I was taken straight to a subscription page for Blue (once known as Twitter Blue).


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Social media consultant and analyst Matt Navarra wrote that the change is "bad news for social media managers, journalists, and power users." TweetDeck, a social media dashboard of sorts, offers tools like organizing tweets, juggling multiple accounts, and accessing crucial engagement and real-time stats.

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Meera Navlakha

Meera is a journalist based between London and New York. Her work has been published in The New York Times, Vice, The Independent, Vogue India, W Magazine, and others. She was previously a Culture Reporter at Mashable. 

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