Virgin America's new 'logo' is a booby trap

With all the widely-ridiculed logo changes big companies have tried to pull off in the last year, you could be forgiven for believing that Virgin America is actually changing its emblem to a simplistic doodle resembling a pair of breasts.

The airline announced it was doing so in its blog on Thursday in an elaborate "behind the scenes"-style post and accompanying video. 

But the brand tipped its hand to its true April Fools' Day intentions by filling the announcement with exaggerated corporate brand-speak that's just a little too ridiculous to pass for real.

Conor Barnaby, chief creative officer at agency nfuzion, does a spot-on parody of the overly dramatic, feverish tone corporations tend to lay on when making such announcements. 

He waxing faux-poetic about the "essence of the brand" and how Sir Richard Branson's childish sketches "represent the human-centric design at the core of the brand." 

What really makes the joke though is how close it hews to the absurd reality of many corporate makeovers of this kind. 

After all, Uber founder and CEO Travis Kalanick did actually have a significant hand in designing Uber's much-criticized new logo, and the joke logo doesn't look that different from that of Airbnb, which has often drawn its own risqué comparisons.

Perhaps the voluptuous new logo could be used to make Virgin more alluring to potential suitors as it mulls a possible sale.

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