YouTube is going big for International Women’s Day
YouTube is utilizing International Women's Day as a chance to share the stories of inspirational women from around the world.
The Google-owned video platform on Tuesday unveiled its latest social good campaign called "#HerVoiceIsMyVoice."
The campaign was developed for YouTube by their social agency of record, Big Spaceship. Its state goal is to "shine a brighter light on the incredible and strong women within the YouTube community," Danielle Tiedt, Chief Marketing Officer at YouTube, said in a blog post.
YouTube is asking creators across the globe to use the hashtag to share a video of a woman whose story moves and inspires them.
YouTube also curated a playlist featuring videos with inspiring women.
Check out the kick-off video -- which features everyone from showrunner Issa Rae to Malala Yousafzai -- below:
Topics YouTube
Saba was a Los Angeles-based reporter who covers all things digital entertainment, including YouTube, streaming services and digital influencers. Prior to that, she spent two years at the Los Angeles Times covering entertainment for the Calendar and Company Town sections. Saba grew up in Santa Monica and graduated from Boston University with a B.S. in journalism and B.A. in political science. When not reporting, she is usually binge watching shows online or looking for new coffee shops to frequent.
