Meta delays Ray-Ban smart glasses international rollout, citing high demand
Non-United States buyers will have to wait a bit longer to purchase Meta's Ray-Ban Display glasses.
The company said this week that the release of the glasses in the UK, France, Italy, and Canada had been delayed due to "unprecedented demand and limited inventory." Meta made the announcement, among a number of others, at CES, the large, annual tech conference in Las Vegas.
Wrote the company in a statement:
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"Meta Ray-Ban Display is a first-of-its-kind product with extremely limited inventory. Since launching last fall, we’ve seen an overwhelming amount of interest, and as a result, product waitlists now extend well into 2026.
Because of this unprecedented demand and limited inventory, we’ve decided to pause our planned international expansion to the UK, France, Italy, and Canada, which was originally scheduled for early 2026. We’ll continue to focus on fulfilling orders in the US while we re-evaluate our approach to international availability."
The $799 AI-powered glasses launched in September to much fanfare and failed demos. Still, the reviews overall have skewed positive — especially for eager users who like to be early adopters — which may account for the apparently limited supply. Meta did not specify when the rollout would expand to international markets but, for now, folks will have to keep waiting.
Mashable is on the ground at CES reporting on all the latest news, such as the Meta Ray-Ban Display rollout delay. You can follow all our coverage.
Topics Augmented Reality CES Meta
Tim Marcin is an Associate Editor on the culture team at Mashable, where he mostly digs into the weird parts of the internet. You'll also see some coverage of memes, tech, sports, trends, and the occasional hot take. You can find him on Bluesky (sometimes), Instagram (infrequently), or eating Buffalo wings (as often as possible).
