‘Exercise’ your right to end waste with Adidas
Working out is great for your mental and physical health, from heading into a morning meeting feeling energized to running off the stress of the day. When it comes to the gear you choose to train, there are ways to make what’s good for you, better for the planet. Self-care and caring for the planet can be on equal footing.
Taking strides for the environment, Adidas is helping consumers End Plastic Waste by making their products and processes more sustainable. They’re swapping out virgin materials for recycled ones, creating products that can be remade, and working more closely with nature for inspiration.
Here’s a look at how Adidas is running in the right circles for sustainability.
Turning ocean plastic into polyester
Polyester is the most widely used fiber in the world because it’s durable, versatile, and lightweight, but virgin polyester is not sustainable. The upside? It can be made from recycled plastic and other more planet-friendly alternatives. By 2024, Adidas is switching to recycled polyester wherever possible. Putting this into action already, they use high-performance yarn made from 50% ocean plastic and 50% recycled polyester. Ocean plastic looks terrible on a beach — but great on your feet as sneakers.
Reducing used apparel in landfills
With apparel and footwear designed to feel comfortable down to your soles, now your soul can feel good, too. Adidas is finding new life for worn-out products. Once you’ve had your full run with a product, instead of tossing it in the garbage, scan the Made to Be Remade QR code and send it back to Adidas. They’ll turn your used gear into recycled articles of clothing or shoes sending less waste to landfills. In fashion, the hottest trends always come back.
Racing toward carbon neutrality
In moving toward having 90% of their products contain a sustainable material by 2025, Adidas has hit some impressive milestones, including creating the world’s lowest carbon footprint running shoe back in 2021 with 63% less emissions. The possibilities to End Plastic Waste are here now, whether it’s joining a beach cleanup with Parley, Adidas’ partner for repurposing ocean plastic, or buying products made with sustainable fibers. Let’s get moving!
