Step up your brushing game: We’ve tried the new Oral-B iO Brush

Choosing a new electric toothbrush can be pretty confusing. But, Oral-B’s latest and greatest power brush, the Oral-B iO, may have just made that decision a little easier thanks to its revolutionary design that will leave your mouth with a professional clean feeling.

With a sleek design, Oral-B’s new brush comes with brand new features including an interactive display, a smart pressure sensor to keep you from brushing too hard, magnetic charging that delivers a full charge in about 3 hours and 3D Artificial Intelligence (AI) Teeth Tracking that will help elevate your at home clean for a dentist-like brush every single time.

Ready to find out a little more about the best-performing power toothbrush we’ve tested? We partnered with award-winning Health & Wellness expert Sonia Jhas and men's fashion and lifestyle blogger Matt Edwards to test out the new Oral-B iO series rechargeable toothbrush and share their thoughts.

What really sets this brush apart is how it leaves you feeling like you just had your teeth cleaned at the Dentist. Aside from that, it acts like a fitness tracker or smart watch, but instead of tracking your calories or steps, it monitors your brushing habits with its AI technology that connects it to your phone. The power toothbrush actually says Good Morning and Good Evening on its interface (the first-of-its-kind), counts down the Dentist recommended two minutes while you brush your teeth, and even rewards you with a smiley face if you brush that long.

The iO also gives you personalized brushing encouragement delivered in real time, offering seven different brushing modes depending on whether it’s a routine daily clean or you’re trying to whiten up your pearly whites. With all these features, you can boost your smile and expect healthier gums in just one week with six times more plaque removal along the gum line.

The new Oral-B iO is available now in 4 different colours — Black Onyx, White Alabaster, Violet Ametrine and Rose Quartz, and is sold at local retail stores across Canada and amazon.ca starting at a suggested retail price of $279.99.