Almost one in five new Facebook fans came from mobile devices in August, an increase of 280% in four months, according to a new research report.
PageLever looked at more than 500 Facebook Pages with 100,000 or more Facebook fans and found only 5% of new fans came from mobile in May, but that number jumped to 19% in August.
Jeff Widman, co-founder of PageLever, also cautioned that "when a new fan comes in from a mobile ad, Facebook has to choose whether to count them as 'mobile' or 'ads' and it's not clear which they're picking..."
Facebook reps could not immediately be reached for comment.
Image courtesy of iStockphoto, akinbostanci
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The Mashable Media Summit 2012 will explore the impact that technology is having on media, and how digital media is affecting our lives and changing the world. This one-day conference will bring together the brightest minds in media, including content creators, technology leaders, entrepreneurs, social media executives and journalists.
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