![29% of U.S. Adults Own a Tablet or Ereader [STUDY]](https://helios-i.mashable.com/imagery/archives/03tiYbGhX5aMgYOU4aAvCsu/hero-image.fill.size_1248x702.v1647020611.png)
What's amazing about these findings is that the share of U.S. adults who own tablets nearly doubled from 10% to 19% between mid-December 2011 and early January 2012, and almost the exact same thing happened to ereaders, which grew from 10% to 19% over that same time period.
Pew's numbers suggest that most users own either a tablet or an ereader. It took only one holiday shopping spree for the number of U.S. adults who own either a tablet or an ereader to jump to almost one-third of the adult population - from 18% to 29%.
Since there was no new iPad in that period, it's safe to assume that a big chunk of this growth can be attributed to Amazon's Kindle devices and Barnes & Noble's Nook line.
Both companies reported exceptionally good holiday sales: Amazon said last Black Friday was the best day ever for Kindle, and Barnes & Noble reported record Nook sales during the nine-week holiday period at the end of 2011.