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"Engagement" is the buzzword of the moment, while the instant gratification of a Twitter reply, a Facebook comment or a breaking news alert on our phones sends our brains' reward systems into overdrive, psychologists say.
Could the real-time web prove a distraction rather than a route to efficiency? With studies showing that multitasking does not work, are we headed towards a state of continuous interruption? Or could new tools help us to keep the content tsunami at bay long enough to get things done?
That's the topic of my CNN column this week.