Allegations of idea appropriation are nothing new in advertising. However, when the stakes are as high as they are as in the Super Bowl, the charges have a bit more weight.
Thanks to YouTube, the accusations began well before the game as Lee Garfinkel, the chairman of Havas Worldwide NY, noted the similarities between an ad he worked on in the '90s and Taco Bell's Game Day ad. The other two ads were called to task almost immediately, thanks to social media.