Ben & Jerry's will introduce a new ice cream flavor concocted with NBC's 30 Rock in mind on Thursday during a finale party for the show in New York City and across social media.
The comedy series ends its seven-season run Jan 31, but it will apparently live on through Ben & Jerry's mystery flavor, which the company is teasing on Facebook and Twitter.
On Facebook, people are attempting to predict the name of the flavor with such guesses as 30 Rocky Road, Liz Lemon Meringue, Tracey Jordan Almond and even Liz Lemon and Jenna Maloney Boloney Do-negy Nut Cluster. What flavor would you like to see announced?
Ben & Jerry's NYC party will mark the first time the public gets to try the 30 Rock flavor.
"It's the last episode, and the first tasting -- a poetic changing of the guards," Ben & Jerry's says in the invite. Guests are encouraged to dress as 30 Rock characters.
The company will also reveal the flavor on Facebook and Twitter during the finale.
NBC previously inspired a flavor with a Saturday Night Live skit. The name: Schweddy Balls.