Blerg.
30 Rockefeller Plaza -- the iconic Manhattan skyscraper that NBC calls home, and that inspired the title of Tina Fey's first sitcom -- officially has a new name: the Comcast Building.
Just in from NBC: 30 Rock is now officially the Comcast Building. New sign atop the building will be lit up tonight pic.twitter.com/M8xC8EE8OC
— Brian Stelter (@brianstelter) July 1, 2015
The name change has been in the works for years, since GE completed its sale of NBCUniversal to the cable giant in 2013. But despite the purchase, the network's headquarters still boasted rooftop signage advertising GE -- until this week, that is, when General Electric's initials were replaced with a giant Comcast NBCUniversal logo. Here's NBC Nightly News anchor Lester Holt formally introducing the new sign on Wednesday night's broadcast:
Fans of 30 Rock may be experiencing a bit of déjà vu right now. The series' fourth season, which aired as Comcast was preparing to buy a controlling stake in NBC, included a storyline in which the real network was purchased by a fake company: a Philadelphia-based cable company called Kabletown. A 2011 episode even opened with a scene in which 30 Rockefeller Plaza's rooftop GE sign was replaced by Kabletown's own logo.
.@brianstelter @jose3030 #Kabletown pic.twitter.com/EQ302QnmIG
— maurice (@tallmaurice) July 1, 2015
Godspeed, GE sign. You're high-fiving a million angels in brand heaven now.
