ZZ Ward, who Fuse TV recently proclaimed as one of 30 must-see artists at South by Southwest, just launched a web app that plots when fans first discovered her. How?
The "365 Days of ZZ Ward" app uses Facebook's Open Graph to browse users' Facebook activity and plot their ZZ Ward-tagged status updates, photos and videos.
The moments will be displayed on an interactive timeline, and fans' social participation with the experience will unlock exclusive music content. At launch, people will be able to earn access to four videos and a free MP3 download of an unreleased song.
"The app will actually get better over time as more fans connect to it and new ZZ content is added," Brian Ressler, director of digital marketing at Disney Music Group, told Mashable. The app will add new unlockable content every three weeks or so.
ZZ Ward teased the app in a tweet earlier this week with her song "365 Days":
'365 Days of ZZ Ward' hits zzward.com this week! Can't wait for you to see it!!! Listen to "365 Days" now youtube.com/watch?v=Fh8aXb…— ZZ Ward (@zzward) May 21, 2013
ZZ Ward's latest album, Til the Casket Drops, came out in October 2012, and since then, she's been letting fans into her musical world across social networks, including Twitter's video service, Vine. Here she is catching a ride at SXSW.