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Simpson was moved to action by the images of suffering on television, so he decided to bike five miles around a nearby park on Sunday, January 24, to solicit £500 in donations for Haiti. The media covered his plans and he inspired people around the world to give. The funds are going to a UNICEF program for children, and donations are still open.
ITN News has posted a YouTube video with footage of the bike ride and an interview with the boy. Watch below for today's slice of inspiration.