The Ghostbusters had to get their marketing done somehow without Facebook.
Designers at online stationer Moo.com created clever flyers for eight iconic movies from 1984. Their designs imagine the daily lives (and advertising needs) of memorable movie characters, including a show poster for Spinal Tap and a business flyer for Mr. Myagi.
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Before the advent of social media, people still needed to get the word out -- even if the word was about the dangers of dancing or getting their gremlins wet.