9 Data Sets Every Ecommerce Company Should Measure

To see big wins in e-commerce today, entrepreneurs need to cover all of their bases, from organic SEO to mobile advertising.

Analytics tools can create a pretty detailed snapshot of where your business stands -- too detailed, in some cases.

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Curious about which metrics really matter, we asked a panel of successful e-commerce entrepreneurs which pieces of data they measure regularly and what it tells them about their overall strategy. Their best answers are below.

1. User Acquisition Costs

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- Joseph Ricard, Tunebash Inc

2. Abandoned Carts

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- Brett Farmiloe, Digital Marketing Agency

3. Google Analytics Experiments

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- Nicolas Gremion, Free-eBooks.com

4. Visitor Value

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- Joe Barton, Barton Publishing

5. Lifetime Value

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- Rob Emrich, PaeDae

6. Traffic

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- Rameet Chawla, Fueled

7. Lead Source ROI

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- Patrick Conley, Automation Heroes

8. Purchase Funnel

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- Adam Cunningham, 87AM

9. Percentage of Mobile Visits

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- Andrew Saladino, Just Bath Vanities