If you think that scenario leaves room for drama, action, and potential genius, then you're thinking like the minds behind the scenes of the brand new $99 Music Videos Network. Starting today, the destination site, from Next New Networks and Verizon FiOS, will debut one new music video and one making of the music video each Thursday and distribute it via YouTube and iTunes.
The network hopes to bring together up and coming artists with independent filmmakers to create $99 works of music art. Today's big release is La Strada's new video for The Sun Song, and the behind-the-scenes footage documenting how it came to be.
If it sounds like a show straight out of MTV's programming line-up, that probably has to do with the fact that Fred Seibert, MTV's original creative director, is behind the effort. He's joined by Felicia Williams, formerly with YouTube, and Webby Award winner and series creator Jack Ferry. Together the creative minds hope to support both musicians and filmmakers, and promote original content to a wide audience through a variety of social outlets like YouTube, iTunes, Twitter, Tumblr, and Verizon's Facebook page.
Check out this week's big debut and let us know what you think of the project in the comments.
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