Both companies attempt to give valuable and actionable meaning to the wealth of data available to brands through the Internet and traditional media.
Attensity plans to use Biz360's platform to gain more intelligence on consumer insights as they're expressed online and to allow for more self-service options for brands. The latter, a SaaS app called Attensity360, will help brands monitor and track online conversations.
We have no word on the exact terms of the deal, but a Biz360 rep told us, "[Our] investors are very happy!" Biz360, founded in 2000, previously raised two rounds of funding totaling $13.8 million from Foundation Capital, Granite Ventures and Scale Venture Partners, all of which will become Attensity shareholders. The entire Biz360 team will be integrated into Attensity Group, with Biz360 president and CEO Brad Brodigan joining the company as a senior vice president and general manager. The acquisition is expected to close within 10 days.
Attensity President and CEO Ian Bonner said: "By adding the massively growing Internet data source securely to core enterprise applications, we can help enterprises enhance both customer intimacy and transparency. Biz360's technology and strong team enables us to gather, analyze and deliver social and traditional media securely to the enterprise."