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Social network for real estate professionals ActiveRain has just raised $2.75 million in financing from HouseValues, which is another company that's involved in the real estate market. According the VentureBeat, "The site has been around for about two and a half years, but was thus far bootstrapped. Co-founders Matt Heaton and Jonathan Washburn report on the company blog that they will retain a majority share and control over the company."
While ActiveRain may not be the most appealing based on its aesthetics, it's clear that the company is hoping to provide a great deal of value by way of functionality. The network enables real estate professionals to create their own personal web pages within the ActiveRain network, for self-promotional purposes. Users can place their contact information, website links, video and image content on these pages, and it looks like there are also options to provide things like click-to-call tools on their profiles as well. Other tools take advantage of things that worked like LinkdIn, like referrals and a Q&A session.
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