Ad Agency Uses Elderly to Game Viral Videos [VIDEO]

What's the secret to making a video go viral? It's a question that bedevils all ad agencies these days as clients demand to be the next Old Spice or Evian.

While others attempt to devise an organic route to viral success, Toronto-based agency John St. has a better idea: Just pay interns across the world to endlessly click on your would-be hit video. Above, the agency outlines its "Buyral" program. It began with in-house "clickterns," but expanded worldwide thanks to the "ip.propegator." Now, Buyral encompasses the elderly and preschoolers.

"It's simple. Now you can pay for the clicks you need to make your video go viral," a voiceover explains. As an agency exec notes, "Once we bypassed the viewing process, our world opened up."