Similar to music identification apps that can listen and identify a song's name, a new piece of mobile software called Ad Hawk lets you know who is really behind a particular political ad you see on television.
What's more, it drills down into the leanings and financials of the group. The app requires about 30 seconds to identify an ad, so in most cases that'll mean using your DVR to rewind -- unless you're really quick.
Once it has figured out the ad, it'll tell you what group paid for it. You are then able to view details on the investors, including how much money they have, how much they've spent so far in this election, what percentage of their ads have been positive of negative, and which political party their ads support.