Perhaps the most outstanding and recent example of AdBrite’s new push is a deal with Fox Broadcasting, which commenced with the promotion of a new show distributed to the television network’s audience, called “Fringe.” Already AdBrite touts a clientele home to prominent names like eBay, Digg, Yahoo, and VH1. In total, AdBrite says that it serves more than 80,000 websites. Thus, this rich media play can presumably only add credence to its assessment of its being well able to aid the promotion of items for studios sized big and bigger. According to the Los Angeles Times and Nielsen Research, the premiere of "Fringe" clocked 9.1 million viewers, followed by a rise to 13.4 for episode two.
Subsequently in May it took a notable leap into the music world with a Live Nation partnership, which resulted in the debut of the Live Nation eFan Finder. As we mentioned then, it helps “concert promoters, artist managers and agents track their online advertising campaigns.” Later still, AdBrite unveiled another service, this time to a select number of advertisers, pertaining to “behavioral targeting,” which in effect comprised choices for 14 major interest categories and north of 3,000 subcategories. Altogether, an extensive toolkit, for sure.