Add to Any is a widget that lets web publishers offer their site visitors a way to share their content with friends and to other applications across the web. We first covered Add to Any a few months back. While it was missing a couple of key sharing options I thought were necessary to providing a truly useful tool for web publishers, there were a couple of other handy options already available with the service.
Add to Any is looking to layer in some additionally valuable features to its service in order to make its widget more attractive to web publishers, th main feature being the inclusion of Google Analytics for various stats on the sharing habits of your site visitors. You're now able to get the following metrics for your Add to Any widget:
Number of Bookmarks/Shares
Top Bookmarked/Shared Content
Top Services, including:
* Social networks (Facebook, MySpace)
* Bookmark Managers (Del.icio.us, Google)
* Feed Readers (My Yahoo, Google Reader, Netvibes, Pageflakes)
Number of Button Rollovers
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Some of the other new features included in the Add to Any update include keyboard navigation, and browser bookmarking along with direct links to feeds in the widgets. The latter two features were highly requested by users, and should prove handy in the overall expansion of Add to Any's feature set that appeal directly to the end users. But the inclusion of Google Analytics is quite important for web publishers.
One aspect of RSS feed distribution that quickly became important was the reporting involved in seeing how the content was being spread amongst users, an as distribution methods become more involved across more networks, with tools like Add to Any and ShareThis, reporting of metrics is extremely important. We saw with ShareThis as well, when it recently added Wordpress and TypePad reporting options for its plugins.