Credit:
Just a couple of weeks after landing a $12 million round of funding, AdInfuse is announcing a new mobile advertising unit that's designed just for the iPhone. This will bridge brands with iPhone users in the US and Europe, utilizing video and browsing formats for ad campaigns on the Apple handheld.
Credit:
With 4 million iPhones sold worldwide, AdInfuse's new ad unit is all fine and dandy, but is it necessary? The iPhone did more than introduce a new mobile device onto the scene--it brought about new standards for the industry, specifically towards mobile browsing. It's this level of interactivity and likeness to a computer that has it primed for targeting when it comes to mobile websites, games, and other applications.