[img src="" caption="" credit="" alt=""]
With the monster acquisitions of aQuantive and DoubleClick, who wouldn't want to be in the ad game?
The latest contender is UK-based AdJug, which is announcing a "multi-million dollar investment" today from Balderton Capital (previously Benchmark Capital Europe). The company provides an ad marketplace that will initially focus on the UK market, with expansion into Europe. Unlike Adsense, they say, they let advertisers choose where on the page their ads appear.