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The Association for Downloadable Media has finally announced a date for when they plan to release their long awaited Advertising and Sponsorship Standard and Guidelines for Traffic Measurement - April 16th. The announcement will be made during the upcoming San Francisco ad:tech conference.
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"Our near-term focus will be on defining the standards for audience measurement, and advertising standardization," said Susan. "Our industry is at the stage that the web was at in 1995 in terms of its advertising development. There was a lot of advertising going on, and the graphics formats were all different sizes - essentially what worked aesthetically for the page. Then the IAB came along and developed several standard formats."