Dishing out punishment to would-be tacklers nearly as much as he takes it, Adrian Peterson has become one of the NFL's most feared running backs since entering the league in 2007. Now, the Minnesota Vikings' star ball-carrier is delivering hits off the field as well, partnering his All Day Foundation with a new browser app called the Giving Assistant to help connect online shoppers with charitable causes this holiday season.
Beyond just the gift of spreading holiday cheer, Giving Assistant users will also qualify to win an all-expense-paid trip for two to hang out with Peterson at this season's Super Bowl. The Super Bowl trip is the first in a series of monthly prizes including Hollywood set visits, signed memorabilia, and more chances to hobnob with celebrities and athletes.
The Giving Assistant is a free download from West Coast tech company GlobalMojo that installs into a variety of browsers to guide online shoppers to more than 1,000 participating partners who will automatically donate a portion of their sales to programs that help at-risk youth.
"Playing football has afforded me many opportunities, chief among them the ability to help kids," Peterson said. "It was always in my heart to be able to give back if I was put in that position. With this new technology, everyone can give back...just by doing what they already do online every day."
Peterson is one of several NFL players -- including the Philadelphia Eagles' DeSean Jackson and Indianapolis Colts' Dallas Clark -- who have partnered in the Football for Good program to help promote health and prevent gang involvement among youth.