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ContextWeb, the contextual advertising company, announces today their advertising exchange platform ADSDAQ.
ADSDAQ will introduce a marketplace for site publishers and advertisers to expound the true model for supply and demand. ADSDAQ is currently in private beta. Publishers and advertisers can set a firm bid and ask price in an effort to create a more scalable marketplace for premium advertising across the Internet. ContextWeb will trade on behalf of its existing network of publisher and advertiser clients when the exchange officially opens sometime this summer. A self-service trading desk will be available for publishers upon launch, and a similar trading service will be available to advertisers later this year.