The rate of change in the advertising industry is astonishing. The technologies and platforms that have emerged in the past 10 years -- Facebook, Twitter, Pinterest, etc. -- have revolutionized the way brands communicate with and reach consumers ... and are taking ever-increasing shares of ad spend. The video above provides a 60-second, bird's-eye view of the evolution of the advertising space, from ad agencies to brand-building to soap operas to branded content.
The History of Advertising in 60 Seconds
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Lauren Drell
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Lauren Drell
Lauren Drell was Mashable's Branded Content Editor. In her role, she developed, wrote and edited custom content for a range of Mashable's advertisers, including Samsung, Marriott, AmEx and Gap. She joined Mashable in February 2011 as an Assistant Editor.Lauren is from Los Angeles, but adopted the East Coast as home after graduating from the University of Pennsylvania. As if New York weren't cold enough, she headed to Chicago for a year to earn her MSJ from Northwestern's Medill School of Journalism (and eat deep-dish pizza). In her free time, Lauren can be found Instagramming @Franklinpup, doing a #newthing and spotting typos for Spelchekt.
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