Airbnb wants you to have some bedtime reading when you're about to sleep in a stranger's bed.
The room-rental platform announced the launch of Pineapple on Monday, a travel-focused print magazine that will also cover topics like culture, art and food. It will be distributed for free to Airbnb hosts, with a limited number available for sale in magazine and book stores.
“Travel on Airbnb is about more than sightseeing and consuming, it’s about connections and community,” said Airbnb CMO Jonathan Mildenhall in a press release. “Our new magazine, Pineapple, will combine the emotional and practical sides of traveling by giving a comprehensive guide to neighborhoods and cities, as well as capturing the sense of belonging that comes from a memorable trip.”
Each issue will feature three cities, with London, Seoul and San Francisco the focus of the first installment. Pineapple will be a quarterly with a circulation of 18,000. The magazine's content is provided by "experienced Airbnb travelers or hosts" and will encourage Airbnb members to submit articles.