Airline's Print Ad Actually Flies

 By 
Dhiya Kuriakose
 on 
Airline's Print Ad Actually Flies

Embraer has taken its analog ads to a whole new level with its campaign for the new Lineage 1000, by designing a campaign catalog that flies -- or, rather, floats.

The catalog, whose cover has a 3D design of the Lineage 1000, floats using magnets in its base that help keep it suspended. Readers can browse the catalog without having to set it down.

What are the most innovative ad campaigns you've seen lately? Let us know below.

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