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Gifting, as silly and basic as it may seem on paper, has become quite popular on social networking sites, like Facebook. Some of the gifting applications on Facebook have gained more users than many thought possible, and have even managed to turn them into a monetary value that allows the creators to make social gifting a business.
A new company, called Akoha, is creating an entire site on the basis of gifting, and tapping into a social economy. Akoha combines features from gifting applications, social entrepreneurship, massive multiplayer games and reality-based games. Having been inspired by the ability for people to affect change based on the simple act of exchanging information (sharing), Akoha appears to have some greater, physically grounded goals for turning a web-based community into one that leads to tangible manifestations.
That being said, however, it's important to note that Akoha is very much in stealth mode, and is months away from an official launch. But the creators of Akoha haven't been keeping the details of the site a complete secret from everyone. Akoha is announcing a $1.9 million round, provided by a number of angel investors. The funding was provided in two tranches, the first of which was extended last year, and the second of which was extended early this year.