Alaska Airlines unveiled its first redesign in 25 years this week.
The redesign will soon appear on all aspects of the airline, including the plane cabin interiors, employee uniforms, digital marketing, at the airports and on credit and membership cards.
Woerner said it will take three or four years to complete the rollout of the new look.
"Our approach to rolling out our refreshed brand has been very strategic," she said. "In terms of changing the liveries, we plan to repaint planes when they are scheduled."
Something new will soon be in the air… pic.twitter.com/fGTm0HhXUj— Alaska Airlines (@AlaskaAir) January 26, 2016
The first airport to undergo rebranding is Seattle-Tacoma International Airport, unveiled to customers on Tuesday. By the end of the year, more than 40 planes and all 111 airports that the airline serves will go through rebranding.
"We believe our refreshed look reflects the warm relationships our employees have built with our customers," said CEO Brad Tilden, "and makes us stand out in a compelling and consistent way as we expand into new markets, build loyalty and attract new customers."