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BuyVIP, like Gilt Groupe and a few others, promises high-end goods at rock-bottom discounts for its members. The company is based in Madrid and claims six million members in seven European countries.
This latest deal is just one in a string of successful acquisitions for Amazon -- some of them quite high-profile. In each of these acquisitions, Amazon has snagged a successful e-retailer with a unique model for selling directly to consumers online.
Last year, the e-commerce giant
Clearly, Amazon is turning its eyes toward innovators in the space it currently dominates, and the company getting some of the best, brightest talent and models for doing business online out of these deals.