Amazon has offered a way to start buying even sooner, with the official launch of a Black Friday storefront where it'll be counting down to the big day with a week of even more deals.
"Lightning Deals" throughout the day will offer discounts on products such as a Calvin Klein coat for men, a 32 GB memory card and a mystery camera case. These deals will be revealed sporadically throughout the day, encouraging users to check back often to make sure they don't miss a steal.
Of course, these date-sensitive deals complement discounts across Amazon's entire catalog with new items added every day. And if you want Amazon to send you discounts as well, you can sign up for a daily deals email -- which launched as a competitor to Groupon -- or download Amazon's iPhone deals app to stay on top of your Black Friday game.
How do you find deals online for holiday shopping?