Amazon has announced the acquisition of Audible, one of the biggest online providers of audio content, including audiobooks, radio and TV programme, and audio versions of magazines. Audible.com offers over 80,000 programs, and its roster includes audiobooks from authors such as Stephen King, Thomas Friedman, and Jane Austen. The $300 million dollar deal is expected to close by the second quarter of 2008.
Let's hear that in marketingese:
"Audible.com offers the best customer experience, the widest content selection and the broadest device compatibility in the industry," said Steve Kessel, Amazon.com's senior vice president for worldwide digital media. "Working together, we can introduce more innovations and bring this format to an even wider audience."