Amazon's Friends and Family Gifting feature is getting a little more social with the Tuesday launch of a tool that allows you to create and send group gift cards to your Facebook friends on their birthdays.
By connecting your Facebook and Amazon accounts, you can keep tabs on your friends' birthdays and prepare group gift cards in advance. To get started, head over to Amazon.com/birthdaygift, select a friend with an upcoming birthday and privately invite friends (via Facebook) to contribute to a gift card. Participants can contribute as little as $1 and as much as $25, and can also invite other friends to join, a spokesperson for Amazon told Mashable. The card, personalized with your message, is delivered to the recipient's Facebook wall on his or her birthday.
It's a well-executed concept. Soon, we imagine, Amazon will allow us to tap into friends' Amazon wish lists and send group gifts from there.
Step-by-Step Walkthrough
1. Preview your friends' upcoming birthdays:
2. Select a friend:
3. Invite others to contribute to a gift card:
4. Preview your message:
5. Check out:
